Insights
Notes from the front line of AI.
Aug 2026 · LinkedIn
The average AI score in the room was 17 out of 100
We ran our AI proficiency scorecard on 147 direct selling corporate leaders. Almost everyone said they use AI often. Almost none could show something they'd handed off to AI to own. Machines will do the work. Humans will own the trust.
Read the full piece →Apr 2026 · LinkedIn
Inovara and Apptor announce strategic partnership
Helping more Direct Selling companies move from AI curiosity to measurable business value. Inovara owns the direction and programme, Apptor executes it in production.
Read the full piece →Apr 2026 · Direct Selling News
An Executive Decision: why CEOs are choosing to own the AI agenda
Most executives assume the risk sits in the technology. In reality, the organisations struggling to see value from AI are rarely blocked by technology at all. They are blocked by adoption.
Read the full piece →Apr 2025 · LinkedIn
Stop chasing AI buzzwords
Implemented right, AI is a game-changer. Implemented wrong, it's a shiny object. The real shift is agentic AI: autonomous assistants that amplify human sellers, not replace them.
Read the full piece →Oct 2024 · LinkedIn
How we built a £1M content startup in 365 days
The idea for Conturae was born in a North Devon beer garden: a human + AI content company that protects and empowers creative professionals. The highs and lows of year one.
Read the full piece →